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MOS |
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Client:
These guys sell clothes and run one of the oldest operations of such kind in the city. Many famous brands you will find exactly at their stores. Aspiring to keep up with the global trends, fashion-minded and having an aggressive approach, this client was an exciting opportunity to test what we were made of.
Task:
As the enterprise was aiming at uniting all the rioting trademarks under one MOS umbrella, it needed a media outlet to instruct the loyal followers of their intent. Plus all the ever-changing trends and discounts that the formidable chain of stores provided.
Solution:
Some mix-up of a fashion magazine, club air and a sales display. This was the rare customer who wouldn\'t object to a black background. To save the senses we put in some white as well, and this worked to visually separate the individual brands from the MOS proper. Then the virtual advertisement stand was designed so that discounts or other news could be announced easily, several at a time, including the changeable tune for a soundtrack. Inseyed™ helped a lot. Especially to have it in three languages simultaneously.
Date of release:
January 2004
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