Saturday 2010/07/31
Pop-front supplies creative and technological solutions to leading Latvian and international companies. Among them:
Arsenals
British Chamber of Commerce
PBN Company Baltics
MOS
Domino BBDO
Propagandas Centrale
Idea Media
Hanzas Maiznicas
Eli Lilly
Unilever Baltic
DDB Latvija
Riga This Week
Spring Valley
Drogas
boards.lv
Mindfvck
Deabaltika
Creative Laboratory
... and others
Riga, Andrejostas 4
tel. +371 29 33 88 03
hq@pop-front.com
boards.lv
Client:
Our snow- and other-boarding pals who once got smart enough to trade in the equipment. They know what they want and sometimes bring along a black bulldog in case someone doubts it.

Task:
A catalogue of the the goods in store, which could be altered seasonally, a community building tool for the faithful and an eye candy for the inconsistent but already hooked.

Solution:
Flash animations where the real gear and characters were transformed into graphic images did the catchy thing. Structure was mapped up constantly rubbing the head with snow and listening to the purpose-made records of the skate-wheel chirping on various surfaces. Great looks were achieved unconsciously dreaming after some serious field exercise. They won't let us tell more, go and see for yourself. It's quite functional. Sk8boarding can well be declared a crime, but inseyed™ will kicks ass 4eva.

Date of release:
June 2002

www.boards.lv